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Microsoft looking to maintain Marketplace quality, notes four areas of concern

Microsoft moving to maintain Marketplace quality

We all want to meet quality apps and games in the Windows Phone Market place.  With that in mind Microsoft is working to beef up the enforcement of existing policies to keep the "quality bar" high with the Marketplace.  While policy compliance will be expected across the lath, Microsoft notes iv areas where the business is slightly college.

Trademarks: While trademark complaint investigations notice that the violation is unintentional, about tin exist avoided. Microsoft reminds developers to do their due diligence in researching whatever potential trademark issues. Resource suggestions from Microsoft include the Marketplace'south content policy and the U.S. Trademark and Patent Office.

Bulk Publishing: Nosotros've seen plenty of bulk publishing where developers submit hundreds of similar apps with slightly unlike titles. While Microsoft has reduced the number of titles a developer can submit per day, they are still seeing violations.

Developers are submitting the same app to multiple Market categories (a policy violation). Microsoft's position, if a developer submits the aforementioned app to multiple categories, the app will be pulled from the Marketplace.

The other issue on bulk publishing that Microsoft brings up is duplicating the Marketplace title image with closely related apps. The title images tin can not be indistinguishable or near duplicates of each other.  They utilize this as an case of what isn't acceptable title images.

Bad App Titles

Keywords: Market place policy allows for a developer to submit five keywords for an app. The keywords are short phrase or give-and-take to help describe the app and helps with... well... keyword searches.

Some developers are violating this policy by submitting more than than five keywords. Microsoft is beginning to enforce this policy not only with the number of words but also the relevancy of the words (for example using Skydrive for a recipe app). Any app with more than five keywords will accept all the keywords deleted. Any keyword not relevant to the app volition be deleted.

Content Policy: This may exist the nigh challenging area for Microsoft to control. What some may see as adequate, others may see it as inappropriate. Hither's Microsoft's approach:

Our content policies are clearly spelled out: nosotros don't permit apps containing "sexually suggestive or provocative" images or content. What we do permit is the kind of content you occasionally see on prime number-time Tv or the pages of a magazine's swimsuit issue.

Microsoft will begin reviewing Marketplace apps with respect to icons, titles and the content of the apps. They will be looking for more "subtle and modest" imagery and wording. Here are a few tile images that would laissez passer certification:

Subtle and Modest App Title Images

Content not coming together the standards will demand to be modified or pulled from the Marketplace.  Microsoft will begin reaching out to developers with more specific details on how to get apps inside compliance.

It's nice to see Microsoft continue to accept steps to maintain the quality of apps and games we find on the Market.  Should you run across Marketplace listings that violate Market policies, you can report them past emailing reportapp@microsoft.com. Include the URL with details of the consequence and Microsoft will investigate.

Source: Windows Team Web log; Thanks, Sabita, for the tip!

Source: https://www.windowscentral.com/microsoft-looking-maintain-marketplace-quality-notes-four-areas-concern

Posted by: mcgaughcaut1994.blogspot.com

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